Your corporate logo is the most important component of your marketing plan. It sets the tone, it's your first impression. It is the image that invites your consumer to read your materials. It can be strong, elegant, fun, serious. It's job is to portray your company, your product or service and tells your client who you are.

Can you close your eyes and see the logo of your favorite soft drink? Your favorite restaurant, store, car, or television station? A Coke is a Coke in any language. Isn't that the kind of brand recognition your company strives for? For consumers to see your name and recognize it? And have confidence in your company?